Study task 4: Paragraph 4- Summarise and paraphrase.

 Writing in the manifesto Fuck Committees (1998) Kalman claims that ‘faceless corporate committees’ Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/ , understand the needs of mass audience. They remove the passion and free thought from creatives that make the adverts, magazine articles and TV. By doing this he remarks that this creates a ‘…cultural mush that will not be hated nor loved by anyone.’ Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/ .  Kalman is essentially saying corporation have taken control of the creative free thinking individuals and are getting them to work for their ideal corporate culture in America, and as a result they are helping increase the corporate strategies and stock prices.  The Committees pay people to come and look through the creatives work to make ‘the scripts are dumb enough to amuse what they call the ‘lowest common denominator’. Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/ ., to ensure that they fit in with the vision and communicates the product messages. However the money that they make doesn’t go back into a culture that people need. In the past millionaires used to invest in libraries, museums, and global foundations. Now Kalman claims that we only get junk mail and sales pitches. But towards the end of his manifesto he offers us a solutions, that there are still some ‘lunatic entrepreneurs’ Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/ ,  who could still invest in a peoples culture.  ‘who will understand that culture and design are not about fatter wallets, but about creating a future.’ Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/ .  He finally comments that there money could change the world.