Study task 4: paragraph 3 - Evaluation.

Kalman’s manifesto (1998) , identifies the issues and problems between creative individuals with free thinking ideas and the corporate committees that removes this and gets the artist to work to their cultural ideals.  In doing this he attempts to make us see the control the committees have over culture and how they use creatives to influence it. ‘…today’s faceless corporate committees, which claim to understand the needs of the mass audience…’Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/ .  The main point that Kalman makes in his manifesto is that all creatives’ work, for instance television, theatre, articles for magazines, are checked by people payed by the committees to ensure they meet the corporate cultures.  ‘All cars look the same.’ ’Kalman,(1998),Fuck Committees,  http://www.manifestoproject.it/fuck-committees/ .   The creatives have their individuality taken away from them and are forced to produce the corporate ideal culture. The public are drawn in by this culture. The corporations gain money from this, but in the past they would have invested there millions into culture, investing money in libraries and global charities.  We get nothing from corporations now. ‘But to be fair, the above is only 99 percent true.’ Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/.    ‘There are a very few lunatic entrepreneurs who will understand that culture and design are not about fatter wallets, but about creating a future.’ Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/ .  There is some hope that committees will invest money back however are we just trapped in the endless cycle of corporate idealism, with new technology and new ways of communicating to people will this problem only increase?