Sunday, 13 December 2015

Study task 4: Paragraph 4- Summarise and paraphrase.

 Writing in the manifesto Fuck Committees (1998) Kalman claims that ‘faceless corporate committees’ Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/ , understand the needs of mass audience. They remove the passion and free thought from creatives that make the adverts, magazine articles and TV. By doing this he remarks that this creates a ‘…cultural mush that will not be hated nor loved by anyone.’ Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/ .  Kalman is essentially saying corporation have taken control of the creative free thinking individuals and are getting them to work for their ideal corporate culture in America, and as a result they are helping increase the corporate strategies and stock prices.  The Committees pay people to come and look through the creatives work to make ‘the scripts are dumb enough to amuse what they call the ‘lowest common denominator’. Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/ ., to ensure that they fit in with the vision and communicates the product messages. However the money that they make doesn’t go back into a culture that people need. In the past millionaires used to invest in libraries, museums, and global foundations. Now Kalman claims that we only get junk mail and sales pitches. But towards the end of his manifesto he offers us a solutions, that there are still some ‘lunatic entrepreneurs’ Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/ ,  who could still invest in a peoples culture.  ‘who will understand that culture and design are not about fatter wallets, but about creating a future.’ Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/ .  He finally comments that there money could change the world.            

Study task 4: paragraph 3 - Evaluation.

Kalman’s manifesto (1998) , identifies the issues and problems between creative individuals with free thinking ideas and the corporate committees that removes this and gets the artist to work to their cultural ideals.  In doing this he attempts to make us see the control the committees have over culture and how they use creatives to influence it. ‘…today’s faceless corporate committees, which claim to understand the needs of the mass audience…’Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/ .  The main point that Kalman makes in his manifesto is that all creatives’ work, for instance television, theatre, articles for magazines, are checked by people payed by the committees to ensure they meet the corporate cultures.  ‘All cars look the same.’ ’Kalman,(1998),Fuck Committees,  http://www.manifestoproject.it/fuck-committees/ .   The creatives have their individuality taken away from them and are forced to produce the corporate ideal culture. The public are drawn in by this culture. The corporations gain money from this, but in the past they would have invested there millions into culture, investing money in libraries and global charities.  We get nothing from corporations now. ‘But to be fair, the above is only 99 percent true.’ Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/.    ‘There are a very few lunatic entrepreneurs who will understand that culture and design are not about fatter wallets, but about creating a future.’ Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/ .  There is some hope that committees will invest money back however are we just trapped in the endless cycle of corporate idealism, with new technology and new ways of communicating to people will this problem only increase?             

Study task 4: paragraph 2- image analysis.











 MacNaughton,date seen(12/12/2015), www.pinterest.com.

The man feature in the image is President Assad the Syrian leader. He is on the right had side of the image, performing a salute which could be associated with dictatorship, more typically the Nazis. However under his arm are five figures that have been hung from his arm dead. This is in reference to the suggestion that Assad is terrorising and killing people of his own country. The scale of Assad compared to the hanged people, portraying the dominating power he had over them and the dead are silhouettes, interpreted as faceless insignificant. The monochrome colours used reinforce the interpretation of the issue; it is a sad, dark situation and the colours give the image a very cold, dead feel. The black as well, associated with death. The way Assad is drawn as well with cold eyes, motionless, no acknowledgement to the dead. The illustrator gives him a face of steel, carless, almost robotic.  Having both parts of the image connected together gives the impression that Assad killed these people.  This image could also communicate that his dictator ship is kill people is this why they are hanging from his salute?  

Study Task 4, paragraph 1 - triangulation.

A number of authors have commented on the aspect of money. Garland ,(1964),  Adbusters, (2000) and Kalman (1998) have all commented on how large corporations and companies are getting money but in ‘First Things First’ (2000) and (1964) manifesto, they are making accusations that creatives are going for jobs that are offered by large companies because they want the money and are not using their talents to make a difference. ‘…industry are wasted on these trivial purposes which contribute little or nothing to our national prosperity.’ Garland, (1964), First things First, http://www.manifestoproject.it/ken-garland/ . However in ‘Fuck Committees’ (1998) the author comments that the corporations are checking the work that creatives work to make sure it fits into their corporate culture. ‘It’s about the struggle between individuals with jagged passion in their work and today’s faceless corporate committees, which claim to understand the needs of the mass audience…’Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/ . So creatives are being restricted in one account and are being accused not doing enough to bring about change. They want to but because of the large companies having so much control over culture and money it is hard for creatives to avoid. They need money to live; good jobs selling expensive products, some of which are promoting bad ethics for the consumer and individuals who make them   ‘…cigarettes, credit cards, sneakers, butt toners, light beer, heavy-duty recreational vehicles .’ Adbusters,(2000),First things First, http://www.manifestoproject.it/adbusters/ .  This will get the money in but, we could put talents to better use because this may help to take control of the companies and bring more power and money back into a culture into which everyone contributes, not just the rich. Kalman yet says that, ‘There are a very few lunatic entrepreneurs who will understand that culture and design are not about fatter wallets, but about creating a future. They will understand that wealth is means, not an end.’ ’Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/ . So change could still be implemented by the rich however there is still some responsibility lying on us as creatives too.        

Friday, 4 December 2015

Visual response to Paris attacks , Jean Jullian's peace or paris.

Using print I tried can create my own response to the paris attacks baked around the symbol Jean Jullian drew as his response. At the top of this page this image, the hands are meant to represent people reaching for peace, but i don't think that this is clear and needs much more development.
The image here is of the CND symbol surrounded by out stretched hands. I really like this image because visually it is neat and the composition is good. It is so posed to represent the spreading of peace. Still not sure that this is 100% clear , text would help but I want to try and develop it more with out text. the image needs to be the key feature.

Visual journal response to Charlie Hebdo magazine front cover.


These are just some quick response images to the charlie hebdo magazine front cover, and the attacks that happened due to it.
I think that I can definitely do more responses to this but this is a good visual starting point.