Writing in the manifesto
Fuck Committees (1998) Kalman claims that ‘faceless corporate committees’ Kalman,(1998),Fuck
Committees, http://www.manifestoproject.it/fuck-committees/
, understand the needs of mass audience. They remove the passion and free
thought from creatives that make the adverts, magazine articles and TV. By
doing this he remarks that this creates a ‘…cultural mush that will not be
hated nor loved by anyone.’ Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/
. Kalman is essentially saying corporation
have taken control of the creative free thinking individuals and are getting
them to work for their ideal corporate culture in America, and as a result they
are helping increase the corporate strategies and stock prices. The Committees pay people to come and look
through the creatives work to make ‘the scripts are dumb enough to amuse what
they call the ‘lowest common denominator’. Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/
., to ensure that they fit in with the vision and communicates the product
messages. However the money that they make doesn’t go back into a culture that
people need. In the past millionaires used to invest in libraries, museums, and
global foundations. Now Kalman claims that we only get junk mail and sales
pitches. But towards the end of his manifesto he offers us a solutions, that there
are still some ‘lunatic entrepreneurs’ Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/
, who could still invest in a peoples
culture. ‘who will understand that
culture and design are not about fatter wallets, but about creating a future.’ Kalman,(1998),Fuck
Committees, http://www.manifestoproject.it/fuck-committees/
. He finally comments that there money
could change the world.
Sunday, 13 December 2015
Study task 4: paragraph 3 - Evaluation.
Kalman’s manifesto (1998) , identifies the issues and
problems between creative individuals with free thinking ideas and the
corporate committees that removes this and gets the artist to work to their
cultural ideals. In doing this he
attempts to make us see the control the committees have over culture and how
they use creatives to influence it. ‘…today’s faceless corporate committees,
which claim to understand the needs of the mass audience…’Kalman,(1998),Fuck Committees,
http://www.manifestoproject.it/fuck-committees/
. The main point that Kalman makes in
his manifesto is that all creatives’ work, for instance television, theatre,
articles for magazines, are checked by people payed by the committees to ensure
they meet the corporate cultures. ‘All
cars look the same.’ ’Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/
. The creatives have their individuality taken
away from them and are forced to produce the corporate ideal culture. The public
are drawn in by this culture. The corporations gain money from this, but in the
past they would have invested there millions into culture, investing money in
libraries and global charities. We get
nothing from corporations now. ‘But to be fair, the above is only 99 percent
true.’ Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/. ‘There are a very few lunatic entrepreneurs
who will understand that culture and design are not about fatter wallets, but
about creating a future.’ Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/
. There is some hope that committees
will invest money back however are we just trapped in the endless cycle of
corporate idealism, with new technology and new ways of communicating to people
will this problem only increase?
Study task 4: paragraph 2- image analysis.
MacNaughton,date seen(12/12/2015), www.pinterest.com.
The man feature in the image is President Assad the Syrian
leader. He is on the right had side of the image, performing a salute which
could be associated with dictatorship, more typically the Nazis. However under
his arm are five figures that have been hung from his arm dead. This is in
reference to the suggestion that Assad is terrorising and killing people of his
own country. The scale of Assad compared to the hanged people, portraying the
dominating power he had over them and the dead are silhouettes, interpreted as
faceless insignificant. The monochrome colours used reinforce the
interpretation of the issue; it is a sad, dark situation and the colours give
the image a very cold, dead feel. The black as well, associated with death. The
way Assad is drawn as well with cold eyes, motionless, no acknowledgement to
the dead. The illustrator gives him a face of steel, carless, almost robotic. Having both parts of the image connected
together gives the impression that Assad killed these people. This image could also communicate that his
dictator ship is kill people is this why they are hanging from his salute?
Study Task 4, paragraph 1 - triangulation.
A number of authors have commented on the aspect of money.
Garland ,(1964), Adbusters, (2000) and
Kalman (1998) have all commented on how large corporations and companies are
getting money but in ‘First Things First’ (2000) and (1964) manifesto, they are
making accusations that creatives are going for jobs that are offered by large companies
because they want the money and are not using their talents to make a
difference. ‘…industry are wasted on these trivial purposes which contribute
little or nothing to our national prosperity.’ Garland, (1964), First things
First, http://www.manifestoproject.it/ken-garland/
. However in ‘Fuck Committees’ (1998) the author comments that the corporations
are checking the work that creatives work to make sure it fits into their corporate
culture. ‘It’s about the struggle between individuals with jagged passion in
their work and today’s faceless corporate committees, which claim to understand
the needs of the mass audience…’Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/
. So creatives are being restricted in one account and are being accused not
doing enough to bring about change. They want to but because of the large companies
having so much control over culture and money it is hard for creatives to
avoid. They need money to live; good jobs selling expensive products, some of
which are promoting bad ethics for the consumer and individuals who make them ‘…cigarettes,
credit cards, sneakers, butt toners, light beer, heavy-duty recreational vehicles
.’ Adbusters,(2000),First things First, http://www.manifestoproject.it/adbusters/
. This will get the money in but, we
could put talents to better use because this may help to take control of the
companies and bring more power and money back into a culture into which
everyone contributes, not just the rich. Kalman yet says that, ‘There are a
very few lunatic entrepreneurs who will understand that culture and design are
not about fatter wallets, but about creating a future. They will understand
that wealth is means, not an end.’ ’Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/
. So change could still be implemented by the rich however there is still some responsibility
lying on us as creatives too.
Friday, 4 December 2015
Visual response to Paris attacks , Jean Jullian's peace or paris.
Using print I tried can create my own response to the paris attacks baked around the symbol Jean Jullian drew as his response. At the top of this page this image, the hands are meant to represent people reaching for peace, but i don't think that this is clear and needs much more development.
The image here is of the CND symbol surrounded by out stretched hands. I really like this image because visually it is neat and the composition is good. It is so posed to represent the spreading of peace. Still not sure that this is 100% clear , text would help but I want to try and develop it more with out text. the image needs to be the key feature.
The image here is of the CND symbol surrounded by out stretched hands. I really like this image because visually it is neat and the composition is good. It is so posed to represent the spreading of peace. Still not sure that this is 100% clear , text would help but I want to try and develop it more with out text. the image needs to be the key feature.
Visual journal response to Charlie Hebdo magazine front cover.
These are just some quick response images to the charlie hebdo magazine front cover, and the attacks that happened due to it.
I think that I can definitely do more responses to this but this is a good visual starting point.
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