Study Task 4, paragraph 1 - triangulation.

A number of authors have commented on the aspect of money. Garland ,(1964),  Adbusters, (2000) and Kalman (1998) have all commented on how large corporations and companies are getting money but in ‘First Things First’ (2000) and (1964) manifesto, they are making accusations that creatives are going for jobs that are offered by large companies because they want the money and are not using their talents to make a difference. ‘…industry are wasted on these trivial purposes which contribute little or nothing to our national prosperity.’ Garland, (1964), First things First, http://www.manifestoproject.it/ken-garland/ . However in ‘Fuck Committees’ (1998) the author comments that the corporations are checking the work that creatives work to make sure it fits into their corporate culture. ‘It’s about the struggle between individuals with jagged passion in their work and today’s faceless corporate committees, which claim to understand the needs of the mass audience…’Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/ . So creatives are being restricted in one account and are being accused not doing enough to bring about change. They want to but because of the large companies having so much control over culture and money it is hard for creatives to avoid. They need money to live; good jobs selling expensive products, some of which are promoting bad ethics for the consumer and individuals who make them   ‘…cigarettes, credit cards, sneakers, butt toners, light beer, heavy-duty recreational vehicles .’ Adbusters,(2000),First things First, http://www.manifestoproject.it/adbusters/ .  This will get the money in but, we could put talents to better use because this may help to take control of the companies and bring more power and money back into a culture into which everyone contributes, not just the rich. Kalman yet says that, ‘There are a very few lunatic entrepreneurs who will understand that culture and design are not about fatter wallets, but about creating a future. They will understand that wealth is means, not an end.’ ’Kalman,(1998),Fuck Committees, http://www.manifestoproject.it/fuck-committees/ . So change could still be implemented by the rich however there is still some responsibility lying on us as creatives too.