- 'look.... to examine'.
- The Male Gaze.
- Theorists who look into this , Laura Mulvery and John Berger.
- John Berger - “You painted a naked woman because you enjoyed looking at her, put a mirror in her hand and you called the painting “Vanity,” thus morally condemning the woman whose nakedness you had depicted for you own pleasure.” https://www.goodreads.com/work/quotes/2507145-ways-of-seeing - Berger, ways of seeing.
- Tom Ford advert-
- Context- would be seen in magazines and internet , possibly mass printed.
- Subject- half naked women with perfume bottle on her chest.
- Audience- Men, maybe young 20-40's?
- purpose- to sell the perfume to a male audience.
- Method of production- Could be used for mass print and would and did cause controversy.
As a response to this image , a similar image was taken with men as the subject, a protest image. As the original advert objectify's women and makes the point that sex sells.
-Tom Ford Advert.
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