Post Modernist design theroy.

Form (female) follows function (male).
1960's - beginnings
1970's- Established as term.
1980's- recognisable style.
1980s-90s- dominate theoretical

-Grace Jones(1985) slave to the rhythem- cover designed by Jean-Paul Goude.
- Book- the postmodern condition: a report on knowledge.

-Modernism - anti women and anti Black.

- The Memphis Group- 1981 formed, Diverse group of artisits.
- Culture- masculinity- MODERNISM.
- Nature- Feminie.(not modernism

Patriarchy- a system of society or government in which the father or eldest male is head of the family and descent is traced through the male line.
- a system of society or government in which men hold power and women are largely excluderd from it.

Conitiations of :
White-
-pure
-clean
Black-
-dirt
-dark.

Logocentrism- 'writing is noting but the representation of speech, it is bizzare that one gives more care to the determing of the image than to the object.'(Jean- Jacques Rousseau)

Helen Cixous ( 1967) the laugh of the medusa. she looks at the terms for blacks vs whites , Male vs Female.

Phallogocentrism- Male - Male society.

West-         
-familiar
-moral                      
-Rational
-culture
-head
-science
vs
East-
-exotic
-Amorl
-irrational
-nature
-heart
-myth

Hegemony- not the way the world is not reality.

Black is the new black- BBC

http://www.bbc.co.uk/programmes/p04hr09s

'Exceptional figures from politics, business, sport, science and more share their insights into being black and British today, how they got where they are, and thoughts on what the future holds.'






http://www.bbc.co.uk/programmes/p04hr09s

reactions to the election of Obama.

Tutorial

• Diversity and democracy- gender and ethnicity.
• Eton - privately educated.- ' old boys network'
• Social culture - ethnicity and rules.
• Clarke Doll experiments- research.
• social ladder- appropriation.
•  General election- representation and portrayal.
• Migration- diversity, multiculturalism , colonialism.
• Brexit vote, - every vote counted.
• links between social class, and ethnicity.
• education- politics- relationship used in politics , used as a political tool.

potential essay questions.

• Most of western leaders are white and or male. By being ruled by one social class of person and one gender, what kind of effect dose this have on western society?

• Within Western politics, leaders are mostly white, wealthy and male . By being ruled and represented by one social class of person and one gender , what kind impact dose this have on western society?

• Lack of women is power, what dose this mean for society?

• By having one race and one gender in power what impact dose this have on current and further society? 

• Is there a lack of diversity in parliaments? what impact so societal and cultural views have on this?

BBC NEWS- Why a black child is 12 times less likley to become PM.

http://www.bbc.co.uk/news/magazine-37949332

This artical questions why there are only 13 black MPs in parliament compared to 650 white Mps. If this statistic was a reflection of the UK population there would be double that number.  And what the chances are now if a black child becoming priminister in the furtre. Are we still going to be stuck with the upper white class , privetly school MPs we seem to have. This articals come shortly after the conclution of the U.S elections where Obama (america's first black president)  is soon to give his role to Donald Trump( white american , 70's , and has charges for rape and tax fraud against him.) Why has America suddenly gone in the complete opposite direction.

Now in the UK this article states that 45% of black children are growing up in poverty, and this can mean that they lag behind in education.
Only 4% of black students get 4 As at a level compared to 10% of white pupils.
So the chances of a black child being born today in becoming priminister, are 1 in 17 million , but for a white child it is 1 in 1.4 million, However if that child has gone through private education and got into a top uni then it becomes 1 in 200,00.

initial ideas.-Study task 5

Definitions: all from - https://en.oxforddictionaries.com/definition/colour


Colour - 'the property possessed by an object of producing different sensations on the eye as a result of the way it reflects or emits light.'

Collage - 'a piece of art made by sticking various different materials such as photographs and pieces of paper or fabric on to a backing.'

Texture -'the feel, appearance, or consistency of a surface or a substance.'

Shape -the external form, contours, or outline of someone or something.

Line -a long, narrow mark or band.

• Line could symbolise political divide? or social divide?
• Shape , gender or object- social or cultural.
• Textre , could link to culture e.g. tribes , religions.
• She could also be technology, software and hard dirves, what shapes are they makeup of?
• Political satirical collage?
• Asethtetics all above. when applied to different materials how dose this effect the aesthetic? 
• History - line, shape , colour. to particular time periods or ruins. 

Modernist design theory - key notes.

 Modernism in design:
-anti- historicism.
-truth to materials
- Form follows function.
- Tehcnology.
- internationalism.

Utopia- aimed to be for everyone.
Representivte communication
- Marinetti, F.T (1909)- manifesto of futurism- fighting feminism.
-Walter Benjamin (1936) The work of art in the age of mechanical reproduction.

Image through theory.- study task 4.

Scopophilia -

• 'look.... to examine'.
• The Male Gaze.
• Theorists who look into this , Laura Mulvery and John Berger.
• John Berger - “You painted a naked woman because you enjoyed looking at her, put a mirror in her hand and you called the painting “Vanity,” thus morally condemning the woman whose nakedness you had depicted for you own pleasure.”  https://www.goodreads.com/work/quotes/2507145-ways-of-seeing - Berger, ways of seeing. 

• Tom Ford advert- 
• Context- would be seen in magazines and internet , possibly mass printed.
• Subject- half naked women with perfume bottle on her chest.
• Audience- Men, maybe young 20-40's?
• purpose- to sell the perfume to a male audience. 
• Method of production- Could be used for mass print and would and did cause controversy. 

As a response to this image , a similar image was taken with men as the subject, a protest image. As the original advert objectify's women and makes the point that sex sells. 

-Tom Ford Advert.